SLK (pronounced ‘silk’) is a leading aesthetic dermatology studio located in Nashville and Chattanooga, Tennessee. Their service and product offerings are rooted in the following principles: the pursuit of wellness, a positive body image, facial harmony, and graceful aging. Similar to silk which is a strong, smooth, luminous material found in nature, SLK believes enhanced skin should reflect our natural gifts. SLK prides itself on offering cutting-edge treatments and beautiful environmentS for patients to enjoy during their appointments. Caren's marketing plan consisted of social media marketing, website design, and email marketing campaigns. The visual direction for SLK's marketing collateral was crisp, modern, and luxurious.